About Me
Who I Am
Welcome to my site! Born in Uttarakhand, India, I am a Deputy Director, Creative at Myntra with over a decade of experience in ideation, conceptualisation, graphic design, managing, web design, branding, and illustration. I specialise in creating concepts and designs that not only catch the eye but also find solutions through a data-driven approach. I view design as a medium to convey stories, engage audiences, and generate meaningful experiences. I am skilled in transforming complex ideas into clear, impactful visual narratives and excel in inspiring my team and communicating with clients to exceed their expectations.
Beyond my professional life, I am passionate about arts, yoga, painting, and boxing, which fuel my creativity and resilience. The dedication to craft exceptional designs is what drives me, and I am are eager to bring vision to your projects.
Soft Skills
Leadership, Collaboration, Stakeholder Management, Strategic Thinking, Project Management, Communication, Problem Solving, Design Theory, Adaptability, Budget Management, Agility, Collaboration, Feedback Management
Hard Skills
Higgsfield.ai , Gemini, Mid-journey, Adobe Photoshop, Adobe XD, Adobe Illustrator,
Adobe Photoshop Beta, Firefly, Figma, Procreate
Experience
March 2021 - Present
Deputy Director Creative- Myntra
As a Senior Manager in Graphic Design at Myntra, I have worked on optimising work processes, enabling a 5x scale-up of projects including the Myntra homepage, Beauty, Luxury, Packaging, Categories, and multiple Myntra IP properties. My role includes managing external stakeholders such as design agencies, Ideating and managing shoots, and mentoring them to achieve outputs that rival those of our internal teams. I have personally led the adoption and upskilling of my team in advanced AI tools like Adobe Beta, Firefly, and Midjourney, enhancing our design capabilities and output. Additionally, a lot of my focus has been on the comprehensive development of my team, fine-tuning individual skills, maximising strengths, and addressing weaknesses, which has contributed to a nurturing work environment and zero attrition under my leadership. Received "Aim High" recognition award for three consecutive time.
2019 - 2021
Art Manager, ShareChat
At ShareChat, I led a team of 11 designers, managing all the design aspects of the app, ranging from in-app features, promotions, social media and Play Store visuals. I oversaw end-to-end team operations, established design language for our key product - Moj, and optimised workflows to quadruple our creative output. I also trained my team in advanced illustration techniques—a core business requirement—and developed popular features like Moj filters and frames, enhancing user engagement significantly.
2016 - 2019
Associate Art Director, The Glitch- Delhi
As an Associate Art Director, I've had the opportunity to lead advertising campaigns and brand launches for notable names such as Happydent, Mentos, and Center Fresh, with major focus on introducing new products and refreshing brand languages. My involvement in the brand launches for Pay U now and LazyPay was especially fulfilling, as they were recognised by ET Now as the "Best New Brand Product and Emerging Brand". Additionally, I have guided the digital design strategies for products like Otrivin, Horlicks Oats, Mother’s Horlicks, and Eno, helping to define their visual identities in line with each brand's character. My work across diverse sectors, including VLCC, OYO, Kurkure, Chupa Chups, and TLC's Heartwork Tattoo Festival, reflects my design diversity, and a continuous commitment to enhance brand impact and reach in the market.
2015 - 2016
Graphic Designer, Zostel
As a graphic designer at Zostel, I have contributed to several key campaigns and property launches. My work included designing for events such as Travel Talk and Alt Fest in Jaipur, and launching new Zostel locations in Bir, Jaipur, Manali, Khajuraho, Pushkar, and Ooty. My focus was on creating inviting and vivid visuals that capture the spirit of each destination, helping to connect with travelers and locals through engaging designs that highlight the adventure and community unique to Zostel.