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Ramadan-26
Project type
Mobile-first design, Regional activation, Festival/seasonal campaign, Landing page design, App experience design, Cultural localisation, Ramadan activation
Date
June 2026
Location
India
This design project reframed Ramadan on Myntra as a culturally rooted, region-first experience rather than a generic seasonal campaign. The guiding insight was that festivals are deeply local shoppers connect far more with an activation that reflects their own traditions, aesthetics, and rituals than with a one-size-fits-all treatment.
The store delivered 27% YoY revenue growth, a 1.3x revenue spike during the festive period and 78.5% YoY RPI growth, with an overall CTR of 3.28%.
Category performance saw watches grow 2.3x and jewellery 1.8x, with Trend for Her achieving 16.7% CTR and Add-ons 13.8% CTR.
A clean, soothing visual language brought the little moments of Ramadan to life, creating an experience that felt authentic to the festival and resonated strongly with users.
At its core, the activation was designed as a single, one-stop destination for everything a household needs through the holy month.
