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Ramadan-26
Project type
Mobile-first design, Regional activation, Festival/seasonal campaign, Landing page design, App experience design, Cultural localisation, Ramadan activation
Date
June 2026
Location
India
This design project reframed Ramadan on Myntra as a culturally rooted, region-first experience rather than a generic seasonal campaign. The guiding insight was that festivals are deeply local shoppers connect far more with an activation that reflects their own traditions, aesthetics, and rituals than with a one-size-fits-all treatment.
At its core, the activation was designed as a single, one-stop destination for everything a household needs through the holy month.
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