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Beauty Shoot - 25
Project type
Shoot, Videos, Beauty, Beauty Tutorials
Date
2025
Location
Mumbai, India
The Myntra beauty shoot was built around easy, how-to video tutorials that made makeup and skincare approachable for everyday users teaching techniques rather than just selling products. The content spanned step-by-step routines and trend-driven shorts, designed so viewers could confidently recreate looks at home without professional help. Each video connected beauty education to commerce, creating a seamless path from learning a technique to shopping the products directly on Myntra. As lead on the beauty charter, I shaped the video storylines, defined the slate, and drove the creative direction from concept through final edits.
