Sukriti Negi
Creative director who's spent a decade of making design work harder for brands, for business, and for the people who experience it. From fashion and beauty to fintech and lifestyle. led creative at scale, built teams that punch above their weight, and brought AI into the room before it was cool. Sharp visual instinct. Strategic backbone. Always chasing the idea that stops the scroll.
Brands worked for
Myntra, Happydent, Zostel, Happily Unmarried, Mentos, Horlicks, ShareChat, Otrivin, Lazypay, Pet Fed, Pay U now, Eno, Boost, Moj, VLCC
My Work
Myntra Beauty - Landing page
Myntra Beauty Valentine's campaign, is designed by the creative and copy teams. It's designed to connect with people everywhere, both on and off the app. This campaign celebrates everyone: whether you're dating, enjoying single life, exploring new relationships, or healing from heartbreak. It's all about embracing and celebrating each unique journey in love and life.
Myntra Beauty - Valentine's Campaign
Myntra Beauty Valentine's campaign, is designed by the creative and copy teams. It's designed to connect with people everywhere, both on and off the app. This campaign celebrates everyone: whether you're dating, enjoying single life, exploring new relationships, or healing from heartbreak. It's all about embracing and celebrating each unique journey in love and life.
Visibility Banners for Events
In-app visibility banners are a key tool for stores to get noticed and connect with more customers. These banners are critically placed in different parts of the app, like the home page, gender page, and various product categories. This helps make sure they catch the eye of as many people as possible, boosting both the store's visibility and its chances to engage with the right audience.
Myntra X Kotak Credit Card
In 2022-2023, I had the chance to lead a creative project for a special collaboration between Myntra and Kotak. We launched a credit card that gives users instant discounts and cashbacks when they shop with popular brands like Swiggy, Cleartrip, Instamart, and Urban Company. My job was to oversee the card's design, create a dedicated landing page, and develop promotional materials to boost sales, Visibility and engagement.
Page design for Myntra Festive Store
Myntra Festive store is a one stop destination for all your shopping needs during Diwali, one of the biggest festivals of India. The team has designed the entire store experience on the basis of user insights and their shopping behaviour during this time.
3D Explorations
I recently undertook a personal project where I explored 3D design, tapping into one of the current trends in the industry. This venture allowed me to deepen my understanding and skills in creating dynamic and three-dimensional visuals.
